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Seafood By Yetty
Customer Acquisition·Strategy & Planning·Tips & Tutorial·Website Development
Project Scope
Industry: Food & Catering
Location: Stockwell, London
Client Relationship: 15+ Years
The Challenge
Yetty came to us with a simple but ambitious dream: to turn her passion for food into a professional food business.
Known for making what her customers considered some of the best seafood boils in Stockwell, London, Yetty had the product and the passion but needed to build the brand around it.
As a small food business, she needed a visual identity that immediately communicated what she sold, while also giving her the professional marketing materials required to promote the business at catering jobs, events and trade shows.
The business also needed a simple way for customers to discover the brand, understand the menu and place orders online.
The challenge for LJC was to take a food business built around a great product and create the brand, marketing tools and digital infrastructure needed to help it grow.
Brand Identity | Logo Design | Print Design | Event Marketing | Website Design | Online Ordering | Google Business Profile | Domain & Hosting | Website Management | Product Branding
The Solution
LJC started by creating a strong visual identity for Seauce Food by Yetty.
We developed an engaging logo and brand identity designed to communicate the personality of the business while making the food offering instantly recognisable.
We then extended the brand into the physical customer experience, designing business cards that Yetty could distribute at catering events and to potential customers, as well as pull-up banners to give the business a stronger presence at events, exhibitions and trade shows.
As the business developed, LJC created a professional website using the Square platform, providing a practical digital solution suited to a small food business. The website gave customers an easy way to discover the business and access ordering functionality, while providing Yetty with a central online presence.
LJC also secured the domain and hosting infrastructure for the business and managed the website while the service contract was active, helping keep the digital presence maintained and operational.
To strengthen local visibility, we created and established the business’s Google Business Profile, helping customers discover Seauce Food by Yetty through local search. The profile currently holds a 5.0-star rating.
As the food business gained traction, LJC also identified an opportunity to expand the product offering beyond prepared meals.
We encouraged Yetty to develop Sauce by Yetty as a standalone product, creating an opportunity to take one of the elements customers already enjoyed and turn it into another revenue-generating product.
LJC then supported the branding and presentation of the sauce, including the jar branding and product identity, helping transform the sauce from an idea into a product customers could recognise and purchase.
Summary
LJC Marketing has supported Seauce Food by Yetty across the journey from food business idea to established brand, helping create the visual identity, marketing materials, digital presence and customer experience needed to support growth.
The business developed a recognisable brand that could be used consistently across its logo, business cards, event banners, website and product packaging.
The website and online ordering functionality created a more convenient way for customers to engage with the business, while the Google Business Profile strengthened local visibility and currently holds a 5.0-star rating.
The brand has gone on to sell numerous meal deals, while the introduction of Sauce by Yetty created an additional product and revenue opportunity. The sauce branding helped give the new product its own identity and contributed to strong customer interest and sales.
What began with Yetty’s dream of building a food business became a broader brand with prepared meals, catering opportunities and a branded retail product.
After more than 15 years as an LJC client, Yetty’s journey demonstrates the value of having a marketing partner that can support a business beyond its initial launch from the first logo and business card to websites, events, products and new growth opportunities.
LJC Marketing didn’t just help Seauce Food by Yetty look like a business. We helped build the brand around the food, create the tools to promote it and identify opportunities to take the business further.
From seafood boils to branded sauces, the journey continues.