Our works.
Murphy Innovations
Strategy & Planning·Website Development
Project Scope
Industry: Fashion & Clothing Design
Location: Ogun State | Lagos | London
Client Relationship: 8+ Years
The Challenge
When Murphy Innovations first began working with LJC Marketing, the business had established itself within the Nigerian fashion market but was primarily perceived as a local fashion clothing business.
The ambition, however, was much bigger. Murphy Innovations had customers and interest from people living outside Nigeria, but reaching and serving an international audience presented challenges. Customers abroad often relied on WhatsApp to request photographs of clothing, discuss designs and place orders, making the process time-consuming and limiting the brand’s ability to showcase its full collection professionally.
The business needed to move beyond being seen simply as a local fashion store and establish itself as a recognisable fashion brand with an international presence.
LJC’s challenge was therefore to strengthen the brand’s positioning, improve how the business communicated its offering and create a digital infrastructure that could showcase the designer’s work to customers locally and internationally.
Brand Strategy | Positioning | Messaging | Website Design | E-commerce | SEO & Content | Google Business Profile | Social Media Advertising
The Solution
LJC Marketing took a long-term approach to developing Murphy Innovations, combining branding, positioning, messaging, digital presence, e-commerce and ongoing marketing.
A key part of the strategy was changing how the brand presented itself. Rather than simply promoting individual pieces of clothing, we helped position Murphy Innovations around its identity as a fashion brand and designer, giving the business a stronger platform from which to communicate its collections and creative work.
LJC designed and developed a professional website and online store that transformed the way customers could interact with the brand.
The website created a central destination where customers could:
- Explore the Murphy Innovations clothing line
- View fashion collections
- Discover previous and annual collections
- Learn more about the brand and designer
- View and purchase products online
- Access fashion and company news
- Read blog content and updates
- Discover events and activities associated with the brand
The introduction of the e-commerce platform was particularly important for international customers. Instead of relying on WhatsApp to send individual photographs of clothing, customers could now visit the website, browse the collection and place orders through a structured online shopping experience.
LJC also developed the brand’s content strategy through the website’s blog, using articles, events and fashion-related content to provide customers with more reasons to visit the website while creating additional opportunities to generate search traffic.
To strengthen local discoverability, LJC established and managed the business’s Google Business Profile, helping customers find the showroom, access directions and interact with the business online.
The profile has built a 4.8-star rating and generated more than 20,000 visitors over eight years, with the business currently seeing approximately 100 profile visitors per day using the listing to discover the showroom and obtain directions.
Alongside the digital infrastructure, LJC has continued to support Murphy Innovations through social media advertising, using targeted campaigns to increase awareness, reach potential customers and support sales.
These campaigns have contributed to an increase of more than £70,000 in revenue.
Summary
LJC Marketing helped take Rabbit Wilcox Films from an initial business concept to a professionally established and digitally connected video production company.
The project brought together the key foundations required to launch and operate the business, including company registration, business structure, brand identity, logo design, domain registration, hosting, website development and an integrated online booking system.
The result is a professional digital presence that allows Rabbit Wilcox Films to showcase its services, build credibility, attract potential customers and provide a clearer route from discovery to booking.
Most importantly, the business now has a foundation it can continue to build on.
The website and booking system can support future marketing, SEO, portfolio development, advertising and business growth as Rabbit Wilcox Films expands.
From starting with an idea to having a brand, website and booking system ready for customers — LJC Marketing built the foundations for Rabbit Wilcox Films to launch, operate and grow.
